Self-Branding Project

A full self-brand campaign built using the same research frameworks applied to real clients, just with a twist: the brand was me. This project includes secondary research on Gen Z in the workforce, a 19-person anonymous primary survey, a SWOT analysis, consumer persona, and a complete creative brief. The findings positioned Dalilah Juarez as a creative, hardworking, and analytically-driven strategist whose top strengths (research, creativity, and problem solving) make them an ideal addition to any marketing team.