Pollo Campero Sizzle Reel 2024

My Contribution as AE:
Supported multicultural campaigns, a Guatemalan brand targeting American audiences, helping ensure creative and messaging were culturally relevant and grounded in real audience insight.
Collaborated across strategy, creative, and production teams to move campaigns from brief through execution, maintaining alignment between client objectives and creative output.
Coordinated 7+ productions with varying scopes and complexities, contributing to timelines, deliverables, and cross-functional communication.
Helped translate client feedback into clear, actionable direction for internal teams, ensuring revisions stayed on-brief and strategically consistent.
Redesigned social tracking tools to better capture performance and audience engagement, improving visibility into campaign effectiveness.
Contributed to internal and client meetings by preparing materials, organizing insights, and supporting the development of presentations.
Led client and internal status meetings, keeping teams aligned on priorities, timelines, and next steps.

The Results:
33,475 follower growth
Engagement increase across platforms

*Sizzle Reel Created by Jonathan Alvizo